Consumer Research

Here we are, unpacking Richard Scarry's Cars and Trucks and Things That Go, a companion to his beloved classic Busy Factory, and it’s immediately apparent: our children just can’t stare at these pages. Meticulously illustrated scenes of busy roads and construction zones are bursting with hidden details, like when we count eight fire trucks on the uphill road or discover Old MacDonald’s tractor in a surprise corner. They pore over rhymes, identifying vehicles while our observations reveal Scarry’s charming sleight of hand in how items integrate into his world. Testing the trucks? They withstand some serious (and cute) scrubbing, which reassures us they’ll thrive in countless hands. No truck is crushed under a block tower during our initial playtime, either, proving robust. It’s a satisfying, vibrant peek at motion and mechanics that lingers far longer than we expect.